HSA Administrator SelectAccount Takes Customers ‘Further’ with New Name, Brand Identity, Launching in April 2018 Nationwide
Eagan, Minn. – April 2, 2018 – SelectAccount, a leader in health care spending account administration with more than $1.2 billion in assets under management, plans to take its 20,000 clients “Further” with a new name and brand identity. Going forward from April 2018, SelectAccount will be known as Further.
“Our new Further name and brand enables Further to better reflect what makes us great as an organization, one that is built on a culture of going above and beyond, of going further,” said Further CEO Matt Marek.
Further customers will see the Further name and identity change April 2, 2018, along with a new Further website and health care spending and savings account administration materials.
“The exceptional customer service our partners and members have come to expect from SelectAccount won’t change as we become Further,” Marek said. Marek noted that his customer service team boasts a 96 percent satisfaction rating and this year won a Silver Award for the Front-Line Customer Service Team of the Year – Financial Services Industries category in the 12th annual Stevie® Awards for Sales & Customer Service.
“The only thing changing is how we tell our Further story, emphasizing our dedication to providing our customers the tools and resources so they can make smart health care spending decisions that fit their everyday life and financial goals,” Marek continued. This rebranding does not involve any change in company ownership or executive leadership.
As one of the country’s leading health spending administrators, Further provides products and services that allow individuals to pay for qualified health-related expenses pre-taxed. The most popular and well-known of these are health savings accounts (HSAs), but Further also offers health reimbursement arrangements (HRAs), flexible spending accounts (FSAs) and voluntary employee beneficiary association (VEBA) accounts.